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Breaking Records for the Fastest-Selling Scent

The Perfume Shop reports on sales for the first week of this fragrance.

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By: Jamie Matusow

Editor-in-Chief

Our Moment – the new fragrance by boyband One Direction, has outsold every other fragrance, in terms of first week sales, The Perfume Shop reports.

The retail chain has even said they had to hire more staff to deal with the demand, since they were selling a bottle per minute. It should’ve been expected, however, since the boy band’s fans were lining up in droves to purchase the scent before it even went on sale back in August.

The Perfume Shop gave the boys its Golden Perfume Award, for the fragrance’s sales figures.

Our Moment is currently on sale in the UK, the US and Australia, and will be rolled out in 30 more countries.

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